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bill michels

Adelphic and Factual Partner to Offer Location-Based Mobile Ad Targeting Capabilities

We are excited to announce our partnership with Adelphic, the leading mobile-first demand-side platform for agencies and brands. Adelphic has integrated our Geopulse Audience and Geopulse Proximity products into their demand-side platform to enable their clients to better reach their target audience and deliver a more relevant mobile ads based on the context of mobile users’...

Expanding our Partnership With Yelp

We are excited to announce that we are expanding our international data partnership with Yelp. Yelp connects people with great local businesses, and to do that they need high quality data about businesses around the globe. Yelp has added additional international countries to the list of data sets they license from our Global Places data, which...

Expanding our Local Search Data Partnership with Microsoft’s Bing

It’s no secret that amazing mobile experiences rely upon great data, especially when it comes to search. Today we’re proud to announce the expansion of Factual’s partnership with Microsoft’s Bing. Bing has been leveraging Factual’s Global Places data - which covers local businesses and other points of interest in 20 countries - to help power local...

Smaato Using Geopulse Audience to Improve Mobile Ad Targeting

We are very excited to announce our partnership with Smaato, the leading global mobile Real-Time Bidding ad exchange (SMX) and Supply Side Platform. Smaato will leverage ourGeopulse Audience solution in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience. Advertisers can now target mobile campaigns against defined...

Factual and Qualcomm Labs Team Up to Enhance Location-Based Contextual Relevance

Mobile developers are increasingly focused on creating a personalized experience for their users. Leveraging location has become a valuable tool to provide context for this personalized experience, so we’re thrilled to announce our cooperation with Qualcomm Labs. This combination of Qualcomm Labs Gimbal™ context awareness platform and Factual’s location data platform will enable mobile developers to develop...