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jamie gatto

Universal McCann, Cadreon and Factual Win Awards for BMW’s Ultimate Data Machine

Congratulations to Factual partners Universal McCann (UM) and Cadreon for their award-winning use of location data for BMW’s mobile ad campaign! The mobile campaign was awarded two placements at The Drum Digital Trading Awards USA , including the Chairman’s Award and Most Effective Use of Data. Factual’s mission as a neutral data provider is to arm...

3 Steps to Fight Location Fraud with Factual

Mobile continues to sit at the forefront of marketing strategies, and location has increasingly become the core building block for successfully reaching niche audiences. But in the location data landscape, “X” doesn’t always mark the spot. Here at Factual, we have standards in place to help in the battle for data quality and reaching real people....