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Factual Collaborates with Oracle Marketing Cloud

We’re excited to announce that Factual has teamed up with the Oracle Marketing Cloud to deliver better location and device movement data to Oracle customers for enhanced targeting of their marketing campaigns. Factual is now a Silver level member of the Oracle Partner Network (OPN). Oracle customers will now be able to leverage Factual’s market-leading location...

Factual Introduces Engine, a Location Intelligence SDK for Mobile Apps

Today, there are apps for every thing, every need and every want. Hungry and need food right away? There’s an app for that. Want to pay back a friend? There’s an app (or three) for that. Interested in monitoring your sleep and health activity? There’s also an app for that. As more and more apps become...

Why Can't My Driver Find Me? Dissecting Location Accuracy on Mobile Devices

If you’ve ever used a rideshare app in central Boston, you may have experienced the frustration of seeing your driver going in circles, unable to locate you. As a historical city, parts of Boston have streets that resemble a clump of spaghetti — narrow and very close together. And this makes it very difficult for a...