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Presenting the IAB Location-Based Marketing Playbook for Retailers

It’s a pleasure to share the IAB’s Location-Based Marketing Playbook for Retailers, developed by the IAB Mobile Location Working Group with contributions from Factual, Google, Foursquare, The Weather Company and more. Alongside other members of the mobile advertising ecosystem, this report helps retail marketers leverage mobile location data to better serve customers. Location, as you know,...

Factual Presents at UCLA

One of our great platform partners, The Trade Desk, approached me on behalf of shared client - Mike Margolin @ RPA, who teaches a Digital Advertising class at UCLA Extension and was looking for guest speakers a few weeks back. The opportunity was not only a great way to connect with students, but also allowed me...