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Factual Forecast - Predictions for 2018

Location data shined bright in 2017, with marketers, advertising agencies and technology companies using it to create more personalized experiences leveraging location for their brands throughout the year. Now that everyone has gotten their hands dirty, it’s time to use 2018 to refine the process. Expect to see some big changes in location data and across...

4 Ways Marketers Can Use Location Data This Holiday Season

In our technology-driven world, marketers need to be creative with their advertising strategies this holiday season. The retail landscape has evolved a great deal over the past few years with new mobile advances, but consumers are still making the majority of purchases in store, including 53 percent of tech savvy millennials. While online browsing patterns are...

Presenting the IAB Location-Based Marketing Playbook for Retailers

It’s a pleasure to share the IAB’s Location-Based Marketing Playbook for Retailers, developed by the IAB Mobile Location Working Group with contributions from Factual, Google, Foursquare, The Weather Company and more. Alongside other members of the mobile advertising ecosystem, this report helps retail marketers leverage mobile location data to better serve customers. Location, as you know,...

Factual Presents at UCLA

One of our great platform partners, The Trade Desk, approached me on behalf of shared client - Mike Margolin @ RPA, who teaches a Digital Advertising class at UCLA Extension and was looking for guest speakers a few weeks back. The opportunity was not only a great way to connect with students, but also allowed me...