• April 18, 2024

The Importance of Multi-Touch Attribution

If businesses wish to increase success with digital marketing, they must consider multi-touch attribution (MTA). MTA is a more precise approach to multi-channel attribution, which uses analytics to understand the effectiveness of marketing efforts at every touchpoint.  Instead of just providing conversions at the first and last touchpoint like single-touch attribution does, multi-touch attribution can […]

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The Importance of Multi-Touch Attribution
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The Importance of Multi-Touch Attribution

The Importance of Multi-Touch Attribution

April 18, 2024

If businesses wish to increase success with digital marketing, they must consider multi-touch attribution (MTA). MTA is a more precise…

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