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The Need for ‘Neutral’ Data and What it Means for Marketers

Astute execs today know that data in marketing technology has become the lifeblood to companies becoming 21st century brands. But while standing up to the challenge of digital transformation, many marketers are still new at managing data central to their businesses. Marketers increasingly expect to activate data for a variety of use cases, and many companies...

Factual Forecast - Predictions for 2018

Location data shined bright in 2017, with marketers, advertising agencies and technology companies using it to create more personalized experiences leveraging location for their brands throughout the year. Now that everyone has gotten their hands dirty, it’s time to use 2018 to refine the process. Expect to see some big changes in location data and across...

Factual Talks Cross-Device Targeting and Location Data Strategy with Adelphic

Our long-time partner Adelphic recently launched a new Q&A series that shines a spotlight on the biggest challenges, questions, and trends in the programmatic marketplace. As part of the series launch, our VP of Agency and Strategic Partnerships Ocean Fine shared her thoughts on cross-device targeting, location data strategy, and all things mobile. She addresses the...

4 Ways Marketers Can Use Location Data This Holiday Season

In our technology-driven world, marketers need to be creative with their advertising strategies this holiday season. The retail landscape has evolved a great deal over the past few years with new mobile advances, but consumers are still making the majority of purchases in store, including 53 percent of tech savvy millennials. While online browsing patterns are...

Partner Perspective: Factual Interviews MediaMath

MediaMath, in collaboration with Factual, provides media buyers with rich, global location data to deliver relevant advertising to mobile users through their omnichannel platform. I spoke with Heather Blank, GM, Audiences at MediaMath, to dive into our partnership and explore recent trends in location data usage across the industry that will span into 2018. Leighann Terraforte:...