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Presenting the MMA Study on How Marketers Use Location Data

Last week, I had the pleasure of sharing research findings from the Mobile Marketing Association’s ‘How Marketers Use Location Data’ study, alongside their Head of Industry Research, Vassilis Bakopoulos. This MMA webinar highlighted the methodology, core findings, and the future uses of location data for agencies and marketers in the Auto, CPG, Financial, QSR, Retail, Tech...

Predictions for 2017 and Beyond: A Conversation from RampUp 2017

To promote our new partnership with LiveRamp, Factual’s Chris Yatrakis recently spoke at LiveRamp’s RampUp 2017. Chris described the biggest challenge facing marketers in 2017: data quality. Please enjoy the below guest post, also featured on LiveRamp’s blog here. Q: What is the biggest challenge for marketers this year? The biggest challenge plaguing data-driven marketers in...

Presenting the IAB Location-Based Marketing Playbook for Retailers

It’s a pleasure to share the IAB’s Location-Based Marketing Playbook for Retailers, developed by the IAB Mobile Location Working Group with contributions from Factual, Google, Foursquare, The Weather Company and more. Alongside other members of the mobile advertising ecosystem, this report helps retail marketers leverage mobile location data to better serve customers. Location, as you know,...

Data Pipeline Performance

If data scientists had their way, we would buy petabytes of memory and never think about IO performance or serialization ever again. Such is the influence of accountants, however, that few companies have realized this otherwise brilliant strategy; instead, whether the workflow is written in Hadoop or in bash, it usually amounts to “stream data in,...

Battling Fake Data

Everyone from the president to Facebook claims to be battling fake news. I am engaged in a war against fake data. In today’s environment, energy geared in this direction feels vital. “Post-truth” was Oxford Dictionaries 2016 word of the year. The Washington Post subsequently stated plainly “It’s official: Truth is dead. Facts are passe.” Farhad Manjoo...