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Battling Fake Data

Everyone from the president to Facebook claims to be battling fake news. I am engaged in a war against fake data. In today’s environment, energy geared in this direction feels vital. “Post-truth” was Oxford Dictionaries 2016 word of the year. The Washington Post subsequently stated plainly “It’s official: Truth is dead. Facts are passe.” Farhad Manjoo...

Expanding and Enriching Global Places with New Countries and Categories

We are expanding our country coverage in our Global Places™ data with the addition of two new countries - Saudi Arabia and United Arab Emirates. We are also expanding our taxonomy with the release of ten new place categories. New Countries The addition of Saudi Arabia and United Arab Emirates to our Global Places™ data brings...

Mobile World Congress Recap - 'The Next Element' is about Making it Happen

With over 100,000 people in attendance, Mobile World Congress in Barcelona was once again bursting at the seams. The event ended, not so ironically, with the much-anticipated IPO of Snap Inc., the mobile-first ‘camera’ company boasting an impressive 160 million daily active users. The tagline of the conference this year was ‘The Next Element.’ and with...

Changes to our Places Data - 2016 in Review

A new year means new changes to our Global Places data. Last year, we surpassed over 100MM local business listings and points of interests in 50 countries to power our superior mobile location products. To show how frequently businesses can open or close each quarter, we analyzed the changes to that data. Globally, we’ve added 35.43MM...

Mobile Marketing Association Dives Into the Use and Challenges of Location Data

Mobile continues to be a growing focus for marketers, and one of the most unique things about mobile is the ability to associate location attributes. For this reason, Factual, along with our co-sponsors, worked with the Mobile Marketing Association (MMA) to conduct research to better understand how marketers are using location data. The study found that...