To promote our new partnership with LiveRamp, Factual’s Chris Yatrakis recently spoke at LiveRamp’s RampUp 2017. Chris described the biggest challenge facing marketers in 2017: data quality. Please enjoy the below guest post, also featured on LiveRamp’s blog here. Q: What is the biggest challenge for marketers this year? The biggest challenge plaguing data-driven marketers in...
April 05, 2017
It’s a pleasure to share the IAB’s Location-Based Marketing Playbook for Retailers, developed by the IAB Mobile Location Working Group with contributions from Factual, Google, Foursquare, The Weather Company and more. Alongside other members of the mobile advertising ecosystem, this report helps retail marketers leverage mobile location data to better serve customers. Location, as you know,...
If data scientists had their way, we would buy petabytes of memory and never think about IO performance or serialization ever again. Such is the influence of accountants, however, that few companies have realized this otherwise brilliant strategy; instead, whether the workflow is written in Hadoop or in bash, it usually amounts to “stream data in,...
March 22, 2017
Everyone from the president to Facebook claims to be battling fake news. I am engaged in a war against fake data. In today’s environment, energy geared in this direction feels vital. “Post-truth” was Oxford Dictionaries 2016 word of the year. The Washington Post subsequently stated plainly “It’s official: Truth is dead. Facts are passe.” Farhad Manjoo...
March 14, 2017
We are expanding our country coverage in our Global Places™ data with the addition of two new countries - Saudi Arabia and United Arab Emirates. We are also expanding our taxonomy with the release of ten new place categories. New Countries The addition of Saudi Arabia and United Arab Emirates to our Global Places™ data brings...