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Presenting the IAB Location-Based Marketing Playbook for Retailers

It’s a pleasure to share the IAB’s Location-Based Marketing Playbook for Retailers, developed by the IAB Mobile Location Working Group with contributions from Factual, Google, Foursquare, The Weather Company and more. Alongside other members of the mobile advertising ecosystem, this report helps retail marketers leverage mobile location data to better serve customers. Location, as you know,...

Expanding and Enriching Global Places with New Countries and Categories

We are expanding our country coverage in our Global Places™ data with the addition of two new countries - Saudi Arabia and United Arab Emirates. We are also expanding our taxonomy with the release of ten new place categories. New Countries The addition of Saudi Arabia and United Arab Emirates to our Global Places™ data brings...

Changes to our Places Data - 2016 in Review

A new year means new changes to our Global Places data. Last year, we surpassed over 100MM local business listings and points of interests in 50 countries to power our superior mobile location products. To show how frequently businesses can open or close each quarter, we analyzed the changes to that data. Globally, we’ve added 35.43MM...

Changes in our Global Places Data – Q3 2016

As we start the last quarter of 2016, we take a look back at changes in our places data from this summer. The following report shows how many places were added or removed in Q3 from our Global Places data. Factual’s Global Places currently covers over 100MM local business listings and other points of interest in...

Changes in our Global Places Data – Q2 2016

At Factual, we keep our Global Places data set as up to date as possible to help ensure our partners have reliable places data. To give you an idea of how much can change, the following report analyzes a subset of Factual’s 50 countries: Australia, Canada, China, France, Germany, Italy, Japan, Spain, United Kingdom, and the...