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Factual Talks Cross-Device Targeting and Location Data Strategy with Adelphic

Our long-time partner Adelphic recently launched a new Q&A series that shines a spotlight on the biggest challenges, questions, and trends in the programmatic marketplace. As part of the series launch, our VP of Agency and Strategic Partnerships Ocean Fine shared her thoughts on cross-device targeting, location data strategy, and all things mobile. She addresses the...

Factual’s Data Rockstar: Bill Michels

It’s not every day that data is celebrated, but when it is, Factual wants to be a part of the party! Yesterday the Interactive Advertising Bureau and its Data Center of Excellence announced the winners of the second annual IAB Data Rockstar Awards at their Data Symposium , and our SVP of Product and Partnerships Bill...

4 Ways Marketers Can Use Location Data This Holiday Season

In our technology-driven world, marketers need to be creative with their advertising strategies this holiday season. The retail landscape has evolved a great deal over the past few years with new mobile advances, but consumers are still making the majority of purchases in store, including 53 percent of tech savvy millennials. While online browsing patterns are...

Human Intelligence Should Not Be AI’s Holy Grail

Originally published on Medium Over the last few years AI has begun to dominate news cycles, and it has captured the attention — and the imagination — of entrepreneurs, investors, and consumers alike. We see the potential: self-driving transportation on-demand, robotic assistants in the home, and Amazon Echo version 14.0 which will do things the human...

INDUSTRY REPORT: Navigating Mobile with Location Data and Measurement

As mobile pushes forward as the dominant consumption platform, new opportunities arise for both publishers and advertisers. Publishers can now identify unique audiences for their advertisers, advertisers can create new strategies for their brands, and together they can optimize mobile experiences for consumers. We teamed up with Digiday to ask 369 publishers how they’ve adapted to...