Login

Tags

Factual Blog / Tagged:

data

Quality Matters: Ad Age and Factual Explore Marketers' Views on Location Data

As Andreessen Horowitz partner Benedict Evans once put it, “Mobile is eating the world.” And location is to mobile what visuals were to television: it’s the single most differentiating characteristic of mobile devices versus their predecessor, the desktop. For marketers, location provides valuable insight into consumers’ context as well as real-time data signals for hyper-relevant targeting....

Factual Launches Localised Audiences for Europe

Relevancy is no longer just a boon to ad effectiveness –– it’s a necessity. According to recent reports by GlobalWebIndex, 17% of Europeans (significantly more than in the United States) use mobile ad blockers, and frustration with irrelevant ads is the number one reason consumers go out of their way to block advertising. Location based targeting...

Goodway Group Interviews Factual on Mobile Location Data Policy Changes

In recent weeks, there’s been much discussion in the advertising community around Apple and Google’s location data policy changes. Apple’s new iOS 11 release provides additional alerting and more granular permissions for location tracking for increased transparency around applications requesting their data. Separately, Google is starting to limit the location data apps can collect from every...

Why Can't My Driver Find Me? Dissecting Location Accuracy on Mobile Devices

If you’ve ever used a rideshare app in central Boston, you may have experienced the frustration of seeing your driver going in circles, unable to locate you. As a historical city, parts of Boston have streets that resemble a clump of spaghetti — narrow and very close together. And this makes it very difficult for a...

WeWork Uses Location to Understand Location

WeWork has been leading the charge for shared workspaces around the globe, opening 203 office locations across 50 cities in just seven years, and in an era of booming technology and entrepreneurship they don’t plan to slow down anytime soon. On a mission to build more than just beautiful, shared office spaces, finding and creating the...