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Human Intelligence Should Not Be AI’s Holy Grail

Originally published on Medium Over the last few years AI has begun to dominate news cycles, and it has captured the attention — and the imagination — of entrepreneurs, investors, and consumers alike. We see the potential: self-driving transportation on-demand, robotic assistants in the home, and Amazon Echo version 14.0 which will do things the human...

INDUSTRY REPORT: Navigating Mobile with Location Data and Measurement

As mobile pushes forward as the dominant consumption platform, new opportunities arise for both publishers and advertisers. Publishers can now identify unique audiences for their advertisers, advertisers can create new strategies for their brands, and together they can optimize mobile experiences for consumers. We teamed up with Digiday to ask 369 publishers how they’ve adapted to...

Factual Among North America’s Fastest Growing Companies

In today’s digital world, data is everywhere. Companies within every industry have recognized the value of location data, and the trust they’ve put in Factual helped earn us a spot on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Factual ranked...

Factual Collaborates with Oracle Marketing Cloud

We’re excited to announce that Factual has teamed up with the Oracle Marketing Cloud to deliver better location and device movement data to Oracle customers for enhanced targeting of their marketing campaigns. Factual is now a Silver level member of the Oracle Partner Network (OPN). Oracle customers will now be able to leverage Factual’s market-leading location...

Factual Introduces Engine, a Location Intelligence SDK for Mobile Apps

Today, there are apps for every thing, every need and every want. Hungry and need food right away? There’s an app for that. Want to pay back a friend? There’s an app (or three) for that. Interested in monitoring your sleep and health activity? There’s also an app for that. As more and more apps become...