Login

Tags

Factual Blog / Tagged:

mobile

Measurement Matters: Recapping MoPub’s Measurement Mixer at DMEXCO

Last week at DMEXCO, I had the pleasure of speaking at the MoPub #MeasurementMixer on behalf of Factual. The panel consisted of Moat and Grapeshot, in addition to Factual, and was moderated by Meridith Miller of MoPub. Amidst the lively conversation and thought-provoking questions, a few key themes arose: Measurement Defined Measurement is the impact of...

Exploring the Challenges of Location Data Privacy

The internet is buzzing with the changes that iOS11 and Android Oreo bring to location data privacy. In iOS11, a prominent blue bar may appear when an app is using GPS to get a location fix, making it very easy to figure out if an app is doing higher fidelity location tracking in the background, without...

3 Steps to Fight Location Fraud with Factual

Mobile continues to sit at the forefront of marketing strategies, and location has increasingly become the core building block for successfully reaching niche audiences. But in the location data landscape, “X” doesn’t always mark the spot. Here at Factual, we have standards in place to help in the battle for data quality and reaching real people....

Cannes Lions Recap - The Rise of Consolidation and Efficiency

As an admirer of all things luxe, Cannes Lions holds a place near and dear to my heart. From the rosé to the yachts and networking in between, it’s truly a week where everyone is ready to mingle and learn something new within our vast industry. Amidst the shuttling from meeting to meeting (and of course,...

Presenting the MMA Study on How Marketers Use Location Data

Last week, I had the pleasure of sharing research findings from the Mobile Marketing Association’s ‘How Marketers Use Location Data’ study, alongside their Head of Industry Research, Vassilis Bakopoulos. This MMA webinar highlighted the methodology, core findings, and the future uses of location data for agencies and marketers in the Auto, CPG, Financial, QSR, Retail, Tech...