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Factual Collaborates with Oracle Marketing Cloud

We’re excited to announce that Factual has teamed up with the Oracle Marketing Cloud to deliver better location and device movement data to Oracle customers for enhanced targeting of their marketing campaigns. Factual is now a Silver level member of the Oracle Partner Network (OPN). Oracle customers will now be able to leverage Factual’s market-leading location...

Factual Introduces Engine, a Location Intelligence SDK for Mobile Apps

Today, there are apps for every thing, every need and every want. Hungry and need food right away? There’s an app for that. Want to pay back a friend? There’s an app (or three) for that. Interested in monitoring your sleep and health activity? There’s also an app for that. As more and more apps become...

Factual Analysis: The Most Popular Fast Food Chains In Every State

Yesterday, Business Insider and Foursquare published a map of the most popular fast food chains in every state in the U.S. Though Foursquare’s methodology looked at the most popular chains per location, the chains were presented as the most popular overall, with Chick-Fil-A identified as top in 39 out of 50 states. Credit: Business Insider/Skye Gould...

Universal McCann, Cadreon and Factual Win Awards for BMW’s Ultimate Data Machine

Congratulations to Factual partners Universal McCann (UM) and Cadreon for their award-winning use of location data for BMW’s mobile ad campaign! The mobile campaign was awarded two placements at The Drum Digital Trading Awards USA , including the Chairman’s Award and Most Effective Use of Data. Factual’s mission as a neutral data provider is to arm...

Quality Matters: Ad Age and Factual Explore Marketers' Views on Location Data

As Andreessen Horowitz partner Benedict Evans once put it, “Mobile is eating the world.” And location is to mobile what visuals were to television: it’s the single most differentiating characteristic of mobile devices versus their predecessor, the desktop. For marketers, location provides valuable insight into consumers’ context as well as real-time data signals for hyper-relevant targeting....