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Factual Partners Win Big During Fall Awards Season

Congratulations to Factual’s partners Cadreon, Starcom MediaVest, Adelphic, and Adsmovil for their award-winning use of location data in their mobile ad campaigns! Factual’s mission is to make data accessible to enable our partners to do exciting, innovative things, and it’s incredibly rewarding for us to see our partners use Factual data to inform award-winning campaigns. Cadreon...

Now in Public Beta: Observation Graph and the Next Generation of Geopulse Audience

Today we are announcing the public beta release of Observation Graph and the next generation of Geopulse Audience. The Observation Graph technology is a new way of understanding the real world behavior of mobile users that will power the next generation of Factual’s products, starting with Geopulse Audience. These products will give advertisers access to more...