Adsmovil needed an innovative mobile strategy to increase brand engagement and drive awareness for the all new Renault Twizy in Colombia. They looked to educate eco-friendly customers on the electric car’s technology and invite drivers to visit a dealership for a test drive.
Paired with engaging Rich Media creative, Adsmovil leveraged Factual’s Geopulse Proximity to reach drivers on their mobile devices near Renault dealerships in Colombia.
The campaign drove an average CTR of 2.62% - four times the average Rich Media CTR. Audiences also spent more than 10 seconds on average interacting with the banner.
Real Life Impact
Throughout the campaign, Renault saw a 15% increase in dealership visits.
Through innovative targeting and creative strategy, the campaign won silver for Best Use of Mobile at the Festival of Media Awards Latam (FOMLA).
Watch the video here.