Major Quick Service Restaurant Brand Gained 1.3x More Visits on a Geofencing Campaign Targeted Around Specific Locations

Factual Products: Geopulse Proximity

Business Problem

A fast food brand needed to drive customer food traffic into specific retail locations, and increase sales volumes.

The Solution

The client collaborated with Xaxis to use Factual geofencing around the brand’s locations.

The Results

Users who received this ad visited the store 34.4% more, generating a 1.34x visitation lift.