The deal is in line with the company's European expansion plans and follows news of its extension of European operations in early 2017.
Sounding off on quality, mobile, clickstream and more
Snap will have access to Factual’s data product, Global Places, to power relevant experiences on its mobile app.
The acquisition is great for the entire location data market, says Factual's Brian Czarny. Here's why.
In addition to accessing more location information across more countries, Facebook can also pull TripAdvisor and Yelp reviews from Factual Crosswalk