The technical methodologies and approaches for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving.
To market the indie documentary City Of Gold to foodies, Factual had to find the right foodie hotspots, not just the most expensive.
Factual's Glen Straub chimes in on the reliability of cookies in retargeting strategies.
In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed.
This playbook can be used to guide location decisions and help retailers best understand the application for location data throughout the consumer journey – from consideration to purchase and loyalty.