This playbook can be used to guide location decisions and help retailers best understand the application for location data throughout the consumer journey – from consideration to purchase and loyalty.
Location has become an increasingly important factor in helping marketers target consumers in the moment while they’re out and about.
New partnerships with Adobe, LiveRamp, and Oracle expand Factual's reach across marketers and publishers.
Our EMEA Managing Director, Mandeep Mason, shares his 5 key takeaways from Mobile World Congress.
Location veteran Mandeep Mason will lead Factual in Europe, as CEO Gil Elbaz notes the growth plans go beyond ad tech.