Factual Names Brian Czarny as SVP of Marketing

Czarny is charged with continuing the global awareness campaign, says Factual CEO Gil Elbaz

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Street Fight Mag

The Evolution of Location-Based Targeting

The technical methodologies and approaches for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving.


Location Of Gold: Why Factual Targeted Restaurants To Fill Movie Theaters

To market the indie documentary City Of Gold to foodies, Factual had to find the right foodie hotspots, not just the most expensive.


There's A Reason Online Advertising Is Still Haunted By Bad Retargeting

Factual's Glen Straub chimes in on the reliability of cookies in retargeting strategies.

Mobile Marketer

Location-Based Marketing: The Pitfalls of Promise of Retail

In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed.