Factual doesn’t sell media so we’re never competing with you for IOs. We are a data company and our focus is on providing the best location data and ad targeting to our partners.
The way people behave in the real world can be the most powerful signal for understanding who they are and what they want. Factual analyzes user location data so you can target users based on their real world behavior.
Reach the right users based on where they are in real time with endlessly customizable geofencing — built with the best location data. Easily design campaigns by selecting from millions of places in Factual’s Global Places dataset, using attributes such as geography, category, brand, and targeting radius. Factual also provides polygon targeting around locations such as airports, shopping malls, retail brands, and more.
Reach users at specific locations, chains, or stores where you want to stay top of mind.
Tailor your messaging depending on how far users are from your stores.
Find users while they’re visiting your competitors’ stores.
Reach users at specific categories of places, like all coffee shops, parks, or airports.
Reach users in precisely specified areas, such as parking lot vs. building, using polygon geofences.
Factual is integrated with the following major trading desks, DSPs, and Networks.
On-premise implementation designed for your local infrastructure or AWS.
Install Factual's data management software on your infrastructure (just a few small Java files).
Use Factual’s web based tools to design your own geofences or audiences.
Factual builds your requests and uploads them to your on-premise infrastructure.
Query your geofences and audiences at runtime with sub-millisecond latency.
“Of all our data partnerships, Factual’s stands apart because of the quality of their location data, the diversity of its application and the sheer scalability – which is highly differentiated.”
— Emily Del Greco, VP of Sales
“Location targeting is incredibly valuable to our clients, and Factual's product suite sells itself.”
— Ivo Karadjov, Mobile Products Lead