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chris yatrakis

Predictions for 2017 and Beyond: A Conversation from RampUp 2017

To promote our new partnership with LiveRamp, Factual’s Chris Yatrakis recently spoke at LiveRamp’s RampUp 2017. Chris described the biggest challenge facing marketers in 2017: data quality. Please enjoy the below guest post, also featured on LiveRamp’s blog here. Q: What is the biggest challenge for marketers this year? The biggest challenge plaguing data-driven marketers in...

Factual Partners with Top Data Platforms to Provide High-Quality Data for Publishers and Advertisers

Today we are pleased to announce integrations with leading ad tech platforms including Adobe, LiveRamp and Oracle Data Cloud. These partnerships solidify Factual’s position as the most distributed location data provider, and further enable marketers and publishers to capitalize on the power of Factual’s high-quality location data through their preferred data platforms. More than a quarter...

The Trade Desk Partner Spotlight: Q&A with Factual

Note: This was originally posted on The Trade Desk on 6/16/16, available here. The Trade Desk, in collaboration with Factual provide customers with full access to Factual’s suite of custom geo-contextual targeting solutions on The Trade Desk’s omnichannel buying platform. Today, Jed Dederick RVP of Business Development at The Trade Desk sits down with Christopher Yatrakis,...