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julie levine

Do you really know your consumer? The art and science of location data. – Tyler Bell [VIDEO]

Last week Factual VP of Product, Tyler Bell, spoke with VentureBeat about the vast increases in location data points brought about by mobile devices and wealth of insight we can gain from them. Watch the full interview to hear Tyler talk about “fundamentally knowing your user” by understanding their location data, providing timely and relevant content,...

Changes in our Global Places Data – Q2 2014

Back in April we talked about the challenges of keeping our Global Places data as fresh and clean as possible. Because Factual’s data represents the real world- which is changing every day- we have to update it often to make sure we’re providing the most accurate records possible. Here’s a quick look at what’s gone on...

Competing in a ‘Data First’ World – Gil Elbaz at M1 Summit [VIDEO]

Factual founder and CEO Gil Elbaz spoke at the M1 Summit in New York, NY this past May. Gil talked about the importance of collecting and understanding contextual data, starting with lessons he learned during his time at Applied Semantics up through discussing the rich experiences being offered on mobile by data giants like Google today....

What Do You Drive? Patterns in US Car Dealerships

The first car I ever drove was my mother’s Toyota Highlander. My friends got their first taste of the road much the same, on their parents Hondas and Toyotas, or perhaps Jeeps or Mazdas. Although I didn’t notice it at the time, the majority of these cars were not American made. As it turns out, that...

Tracing Millions of Features – Polygons with Mapbox

We’re using Mapbox Commercial Satellite to add millions of polygons to our existing store of location data. These polygons will improve the capabilities of our mobile personalization products - Geopulse Audience and Geopulse Proximity. One example of how these products will benefit from additional polygons: sports and ticketing apps use polygons to tailor mobile experiences based...