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leighann terraforte

Partner Perspective: Factual Interviews MediaMath

MediaMath, in collaboration with Factual, provides media buyers with rich, global location data to deliver relevant advertising to mobile users through their omnichannel platform. I spoke with Heather Blank, GM, Audiences at MediaMath, to dive into our partnership and explore recent trends in location data usage across the industry that will span into 2018. Leighann Terraforte:...