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Announcing Tailored Location Segments, a New Geopulse Audience Feature Enabling Custom Location-Based Audience Segments

Today, we launched the latest enhancement to Geopulse Audience, Tailored Location Segments. Tailored Location Segments allow marketers to create completely custom audience segments from scratch based on any definition of place and time. These user-created segments can then be combined with any pre-defined segment in Geopulse Audience, enabling marketers unprecedented ability to create the precise audience...

Expanding Restaurants Extended Attributes Data Coverage to France, Germany, and Australia

Today we are excited to announce the expansion of our Restaurants Extended Attributes data to include France, Germany, and Australia. While our Global Places data has always covered restaurants around the world, the 43 additional restaurant specific attributes in our Restaurants Extended Attributes data were previously only available in the United States and the United Kingdom....

Attacking the Structure of Everything – Panel Discussion Featuring Tyler Bell [VIDEO]

Factual Director of Product Tyler Bell joined Anthony Goldbloom (founder/CEO of Kaggle) and Douglas Merrill (founder/CEO of ZestFinance) on a panel moderated by Quentin Hardy (Deputy Tech Editor, New York Times) at UC Berkeley’s DataEDGE conference titled “Attacking the Structure of Everything”. During the discussion they touched on a variety of topics related to data including...

Gil Elbaz Discusses Local Data and Mobile Marketing at Street Fight Summit West [VIDEO]

On June 4, 2013, at Street Fight Summit West, Factual CEO and Founder Gil Elbaz joined Rex Briggs for a fireside chat discussing local data in the context of mobile marketing. Rex is a renowned expert in marketing ROI and, as CEO of Marketing Evolution, works with large advertisers and agencies to help them measure and...

1.9 Million More US Places

We recently released a new build of our US data that added an additional 1.9 million places, bringing the total from 24.7 million to to 26.6 million. These 26.6 million places were built from 539 million references, up from 521 million reference used in our last release. This increases our Global Places count from 64 million...