Mobile Marketer

Factual Exec: Location Data Is Best Way To Determine a Consumer's Real Self

An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.


Factual’s Observation Graph Grapples With Connecting Location To Behavior

Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test.


TubeMogul Partners With Factual To Improve Location-Based Mobile Audience Targeting Capabilities

TubeMogul on Tuesday announced a partnership with Factual, a mobile location data company, that will make Factual’s Geopulse Proximity and Geopulse Audience targeting capabilities available directly within TubeMogul’s software platform.


Factual on Democratizing Data, and Giving Accessibility to All

Our Director of Marketing, Vikas Gupta, on the democratization of data & making it accessible to all.