An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.
Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test.
TubeMogul on Tuesday announced a partnership with Factual, a mobile location data company, that will make Factual’s Geopulse Proximity and Geopulse Audience targeting capabilities available directly within TubeMogul’s software platform.
Our Director of Marketing, Vikas Gupta, on the democratization of data & making it accessible to all.
Demand-Side Platform MediaMath is fully embedding Factual's Geopulse Proximity into its TerminalOne Marketing Operating System.