Looking ahead to 2017, most experts are optimistic about business prospects. There are four trends, however, that could make 2017 even brighter for some according to Factual CRO Rob Jonas.
Factual and the Mobile Marketing Association surveyed marketers and agencies to reveal important findings regarding the importance of data quality.
Vikas Gupta, VP of Strategy at Factual discusses the importance of location and data.
Factual CRO Rob Jonas at geo-data specialist Factual counts down the seven issues that will shape 2017’s digital advertising marketplace.
An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.