MarTech Advisor

MobFox to Offer Factual and adsquare Data Directly from Its SSP

For the first time, DSPs can now benefit from data sourced by location data provider Factual, making location data accessible to everyone, and mobile data exchange adsquare, without requiring a second integration to those companies.


Juice Mobile boosts partnership with Factual for mobile campaigns with guaranteed customer targeting

With Guaranteed Customer Targeting, ad clients can now reach their audiences in a more deterministic way, by leveraging real-world behavioural data via JUICE’s programmatic direct platform Nectar.

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Factual partners with Adform to boost access to location data for mobile advertisers

The deal is in line with the company's European expansion plans and follows news of its extension of European operations in early 2017.


What 6 Data Leaders Have to Say About Audience Targeting

Sounding off on quality, mobile, clickstream and more


Snap Partners With Factual To Dig Deeper Into Location Data

Snap will have access to Factual’s data product, Global Places, to power relevant experiences on its mobile app.